To celebrate the arrival of YMC, we have joined up with my-wardrobe.com to offer one lucky reader £500 to spend on a new winter wardrobe. The British born YMC were one of the very first brands we featured here on the blog. Way back in July 2007 when we all that bit younger and freer, we cooed about its wearable yet distinctive offerings. Having just returned from Manchester where the label was widely stocked (it has since spread much further throughout the country) it was obvious that this was a brand that helps satisfy the demand for stylish, functional, modern clothing which is made all the better by giving a measured nod to the past in the process. Keep your eyes peeled for a special interview with the YMC chaps next week. Here is how we would spend the prize money…
For autumn/winter 09/10, YMC’s collection harks back to the harsh but simpler times of early 20th century. Inspired by European and American work wear from the great depression of the 1930s, the menswear collection features traditional natural fabrics - cotton, flannel, and cotton and wool mixes. Leather coats are lined with military blankets, while priest collars lend shirts an air of austerity. Other pieces, though inspired by pioneer hunting and fishing, benefit from modern technical advances. Alongside their Autumn Winter collection you'll also find the brand's iconic side cinch zip cardigan designed in an exclusive shade of plum (our favourite) to mark their arrival at my-wardrobe.com. If you were to win this competition your winter wardrobe would certainly thank you!
We do like a good competition here at Style Salvage and this definitely is a good competition. So good in fact we were extremely tempted not to share it with you and just try to win the prize for ourselves but the truth of the matter is, we love you guys… and it’s against the rules. Damn. Enter here. Good luck!
We do like a good competition here at Style Salvage and this definitely is a good competition. So good in fact we were extremely tempted not to share it with you and just try to win the prize for ourselves but the truth of the matter is, we love you guys… and it’s against the rules. Damn. Enter here. Good luck!
EDIT: The competition is now closed. Thanks to all who entered!
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